Sweden’s Midsummer (‘Midsommar’ in Swedish) is the quintessential summer celebration and something that people look forward to throughout the year, especially during the long, dark Scandinavian winters. Most Swedes try upon this day to get to a place in the countryside where they can eat pickled herring, boiled potatoes and sour cream as well as strawberries and brännvin. A maypole is often erected around which, at least if there are children present at the celebration, dancing is performed.
Due to our Midsummer celebration, our business in Sweden is closed Friday the 19th of June. After that date, we are open as usual the whole summer.
If you are curious on how we celebrate, watch the short video “Swedish Midsummer for Dummies”